Marc Marton
Communications strategist who builds brand relationships

MARC MARTON, APR
4112 Westchester Crossing • Roswell, GA 30075
martons@bellsouth.net • H (770) 587-3985 • C (404) 915-2853

STRENGTHS _________________________________________________________

• Communications Strategy  • Media Relations• Corporate Communications
• Crisis/Reputation Management • Issues Management• Feature Writing/Editing
• Publications • Web Content• Social Media • Vendor/Agency Management• Photography/Video

EXPERIENCE_________________________________________________________

McDONNELL GROUP, Roswell, Ga.
Director, Public Relations October 2009 – Present
Lead the public relations services arm for this boutique research and communications firm, representing IT and equipment companies that provide smart grid technologies or services for utilities (power, water, telecom). Direct a staff of three, primarily responsible for creating strategies to position clients as thought leaders before key publics with classic PR communications platforms as well as social media. Produce OpEds, white papers, case histories, press releases, employee newsletters and blog entries, as well as steer media and industry analyst relations focusing on national, regional, local, business and trade outlets.

• Publicized the world’s first grid-scaled energy storage deal resulting in global media pick up, including the Wall Street Journal and New York Times

• Placed in charge of the firm’s public relations practice P&L in less than a year after starting service

VOICES FOR GEORGIA'S CHILDREN, Atlanta, GA
Director, Communications 2005 to 2009
• Created start-up position responsible for all communication strategy and execution in order to develop brand identity and awareness for this research-based, non-profit child advocacy group.
• Developed all concepts and managed production of external communications including publications, news releases, web, e-newsletters, and special events for an audience that includes state and federal legislators, state agency commissioners and directors, business leaders, charitable foundations, advocates and other child serving organizations, and the general public.
• Revamped and managed website, boosting traffic from several hundred to 20,000 hits per week, while building an on-line community with updated news, tools, social media and on-line donation capability.
M2 COMMUNICATIONS, Roswell, GA
Private Practitioner 2003 to 2005
• Provided research and writing services for a broad range of clients on a project and contract basis. Responsibilities included developing case histories, providing trade show support, and assembling clip reports.

SIEMENS CORPORATION, Alpharetta, GA
Manager, Public Relations 1991 to 2003
• Responsible for all media relations/branding initiatives concerning the industrial businesses of Siemens Energy & Automation in North America.
• Acted as liaison to members of the trade, technical, business, and financial press (including industry analysts). Planned and executed successful launch of a new company, Siemens Industrial Automation, as well as numerous full-scale product introductions, crisis plans, and numerous special projects.
• Managed news distributed to external publics via print or Internet, and acted as company spokesperson nationally for issues affecting SE&A facilities in other communities, such as site contaminations, reductions in force, and industrial accidents. Gained local exposure for Siemens' nationwide worker training initiative on-line and in print and broadcast media.
• Identified and developed strategic editorial and speaking opportunities as well as other public platforms for key SE&A management and businesses, including multi-city press tours, press conferences, editorial board meetings, media briefings and conference calls.
• Developed content for intranet site to provide SE&A employees with understanding of the value and function of PR, how it works, interdependencies, and services provided. Approach and material has been adapted by other Siemens operating companies globally for similar internal communications.
• Promoted from Account Group Supervisor to Sr. Account Group Supervisor to Manager.

SJF ASSOCIATES, INC., MORRIS PLAINS, NJ 1988 to 1991
Account Manager
• Acted as Account Manager for full-service PR firm, produced communication materials and coordinated special events for two main clients.
• Researched and wrote all news releases, newsletters, annual reports, speeches, and other promotional materials. Provided background and input for remarks and letters for CEOs, then New Jersey governor Thomas Kean and state legislators, as well as speech material for then President George H.W. Bush.
• Organized, budgeted, wrote speeches for, photographed, and handled all logistical elements for fundraising dinners and special events.
• Acted as liaison to R&D Council member companies and prospective members.
• Monitored legislation associated with New Jersey State assembly impacting SJF clients.

RELEVANT EXPERIENCE________________________________________________________
Reporter, SUMMIT HERALD, SUMMIT, NJ
Weekly community newspaper. Sourced, wrote, and photographed coverage of township committee and planning board meetings, police activity, and general interest stories in Berkeley Heights and New Providence, NJ. Work was well received by community and the position of editor-in-chief was offered.

Production Assistant Intern, COMVIDEO, HILLSBOROUGH, NJ
Participated in all phases of studio and remote production for local cable TV station, including camera work, technical directing, and editing.

EDUCATION___________________________________________________________________
FAIRLEIGH DICKINSON UNIVERSITY, Teaneck, NJ
Cum Laude, Bachelor of Arts, Communication May 1983

ACCREDITATION_______________________________________________________________
Public Relations Society of America Accreditation (APR)